Outlining an Informative Speech: Anabolic Steroids

| Outlining an Informative SpeechAnabolic Steroids in Sports| | | OUTLINE OF SPEECH ATTENTION-GETTING OPENER An athlete is a person who is trained or skilled in exercises, sports, or games requiring physical strength, agility, or stamina. Athletes train and practice year-round to prepare for the competition and challenges. Most high school, college, amateur and professional athletes participate in sports for the opportunity to pit their abilities against those of their peers, and to experience the satisfaction that comes from playing to their potential. Others do so to satisfy a desire for recognition and fame.Unfortunately all this creates some athletes who are determined to win at any cost. Have you heard or know of anyone who has used anabolic steroids? PREVIEW Today I will give you some interesting facts about the use of anabolic steroids in sports. I Description and definition II Reasons for using III Famous Athletes IV Effects V Solutions BODY TRANSITION: To better understand m y report, first we should know what anabolic steroids are. I Description and definition A. A group of usually synthetic hormones that are derivatives of testosterone, are used medically especially to promote tissue growth B.Are sometimes abused by athletes to increase the size and strength of their muscles and improve endurance C. Non-medical use of anabolic steroids is illegal and banned by most major sports organizations D. In January 2005, the Anabolic Steroid Control Act was amended with the Controlled Substance Act that added anabolic steroids to the list of controlled substances and makes possession of the substances a federal crime TRANSITION: You may be asking by now, what are the reasons that make athletes use these drugs? II Reasons for using A. To gain advantage B. Lack of self esteem C.Peer, competitive, fan and media pressure TRANSITION: Now, I will mention some famous athletes that used, during their careers and competitions, anabolic steroids. I’m sure you know most of them. III Famous Athletes who used anabolic steroids A. Heidi Krieger B. Ben Johnson C. Mark McGwire D. Florence Griffith Joyner E. Brian Bosworth F. Arnold Schwarzenegger G. John Kordic H. Danny Harris I. Lyle Alzado TRANSITION: Ok, I will now proceed to mention some of the harmful effects that this drug has on the athletes that use and abuse them. IV Effects A. Damage to the kidneys and liver B.Alteration of the balance of the natural hormones C. Some male users form breasts D. Serious acne problems E. When used by teens it can cause stunted growth F. Genital changes, water retention, yellow eyes, coronary artery disease, high blood pressure, and changes in cholesterol levels G. Ligament injuries and sterility H. Women run the risk of male pattern baldness I. Coma and death J. HIV transmission K. Withdrawal symptoms L. Depression TRANSITION: After mentioning the harmful effects, I will explain some solutions that should be taken to reduce the use of this dangerous drug by all athletes.V Solutions A. Legal 1. Restrictive laws 2. Penalties B. Education: Change of athlete’s attitude 3. Thorough knowledge of the sport's physical demands and requirements 4. Maintenance of a healthy lifestyle 5. Appreciation of the satisfaction that comes from participation TRANSITION: After my presentation, you should now understand why some athletes use anabolic steroids and the effects this drug has on them. SUMMARY Now, you understand the most important facts of anabolic steroids in sports. I Description and definition II Reasons for using III Famous Athletes IV EffectsV Solutions Concluding Remarks In conclusion, any athlete of any age should be educated in light of the hazard and negative effects that the anabolic steroids has on a body. Some athletes persist in taking them, believing that these substances provide a competitive advantage. But beyond the issues of popularity or legality is the fact that anabolic steroids can cause serious physical and psycholo gical side effects. ACTUAL SPEECH INTRODUCTION I. An athlete is a person who is trained or skilled in exercises, sports, or games requiring physical strength, agility, or stamina.Athletes train and practice year-round to prepare for the competition and challenges. Most high school, college, amateur and professional athletes participate in sports for the opportunity to pit their abilities against those of their peers, and to experience the satisfaction that comes from playing to their potential. Others do so to satisfy a desire for recognition and fame. Unfortunately all this creates some athletes who are determined to win at any cost. Have you heard or know of anyone who has used anabolic steroids? II. Today I will give you some interesting facts about the use of anabolic steroids in sports.A. Description and definition B. Reasons for using C. Famous Athletes D. Effects E. Solutions TRANSITION: To better understand my report, first we should know what anabolic steroids are. BODY Ana bolic steroids are â€Å"any of a group of usually synthetic hormones that are derivatives of testosterone, are used medically especially to promote tissue growth, and are sometimes abused by athletes to increase the size and strength of their muscles and improve endurance†. Non-medical use of anabolic steroids is illegal and banned by most major sports organizations.In January 2005, the Anabolic Steroid Control Act was amended with the Controlled Substance Act that added anabolic steroids and prohormones (a precursor to a hormone) to the list of controlled substances and makes possession of the substances a federal crime. TRANSITION: You may be asking by now, what are the reasons that make athletes use these drugs? TRANSITION: Now, I will mention some famous athletes that used, during their careers and competitions, anabolic steroids. I’m sure you know most of them. Over the years many professional athletes have been focus of the media, after being caught using anabol ic steroids.To name only a few, here are some examples. Heidi Krieger proved herself one of the world's top athletes in the 1980s, winning medal after medal in the shot put for East Germany. Heidi Krieger, the 1986 European women's shot-put champion, became Andreas Krieger after a sex-change operation in 1997. He said he had been fed so many steroids by his coaches without his knowledge that physical and emotional problems began. We remember when Ben Johnson was stripped of his gold medal in the 1988 Seoul Olympics. Many athletes that were seen as heroes had their problems with anabolic use.Good examples of athletes that were made to look like heroes were Mark McGwire and Florence Griffith Joyner. Flo Jo was suspected of drug abuse when she won her gold medals in the Olympics. She was tested ten years after the Olympics and came up negative, but most steroids are out of a person's system within weeks. She was idolized by millions, so no other discussions came up on the topic of her drug use until her death. She was said to have died in a fit of epileptic seizures. Later investigations showed she died of cardiac problems, a health problem that can be brought on by steroid use.According to CBS News, other examples of professional athletes that used steroids were Brian Bosworth, Arnold Schwarzenegger, and John Kordic. American Danny Harris ranked number one in the hurdles in 1991, failed a drug test, and was suspended for four years. The best known case of steroid use was Lyle Alzado. Lyle, the former defensive end, had an inoperable brain tumor that left his once-massive body ravaged. He blames years of heavy use of steroids and human growth hormones. Alzado took steroids almost daily for nearly 20 years. This prolonged use killed him.TRANSITION: Ok, I will now proceed to mention some of the harmful effects that this drug has on the athletes that use and abuse them. The negative effects of this drug are many. Some of the negative effects of the drugs are damage to the kidneys and liver. A person can also alter the balance of the natural hormones. This can cause detrimental affects to the body. The effects of your natural hormones being out of balance can last several years after being off the drugs. Some male users form breasts due to the use of steroids. Because of the increase in testosterone, steroids can cause serious acne problems.When used by teens it can cause stunted growth. Other side effects include genital changes, water retention, yellow eyes, coronary artery disease, ligament injuries, high blood pressure, and changes in cholesterol levels, sterility and liver disease. The list goes on and on. Women that use steroids run the risk of male pattern baldness. Some effects of steroids are even worse. Some people fall into comas after injecting the drugs, some may even die from the injections. Sometimes, athletes who use anabolic steroids may share the needles, syringes or other equipment they use to inject these drugs.By sharing ne edles, syringes or other equipment, a person becomes a high risk for HIV transmission. HIV is the virus that causes AIDS. Athletes who use steroids can also experience withdrawal symptoms when they quit. The symptoms include mood swings, depression, fatigue and irritability, loss of appetite, insomnia, and aggression. Depression can even lead to suicide attempts, if untreated. TRANSITION: After mentioning the harmful effects, I will explain some solutions that should be taken to reduce the use of this dangerous drug by all athletes.The attitude of winning at any cost embraced by some athletes must be redirected and replaced by personal dedication to the sport; a thorough knowledge of the sport's physical demands and requirements; maintenance of a healthy lifestyle; and, an appreciation of the satisfaction that comes from participation. Our athletes should be educated since their early age about the effects and consequences of using anabolic steroids. There should be also restrictive laws and penalties for the athletes that are caught using this drug, no matter their fame or money.TRANSITION: After my presentation, you should now understand why some athletes use anabolic steroids and the effects this drug has on them. CONLUSION I. Now, you understand the most important facts of anabolic steroids in sports. a. Description and definition b. Reasons for using c. Famous Athletes d. Effects e. Solutions II. In conclusion, any athlete of any age should be educated in light of the hazard and negative effects that the anabolic steroids has on a body. Some athletes persist in taking them, believing that these substances provide a competitive advantage.But beyond the issues of popularity or legality is the fact that anabolic steroids can cause serious physical and psychological side effects. VISUAL AIDS 1. List of ideas a. Power point presentation of pictures of anabolic steroids, famous athletes that have used the drug, and their pictures before and after using them. b. Short captions or tapes of the athletes during their performances. 2. Power point, because the captions or tapes can be inserted in the presentation. 3. The visual aid could be used as guide in each of the transitions.

Are Mobile Phones a Necessity?

Mobile phones take a big part in our lifes nowadays. Although they are very useful, some people are beginning to ask if they are good for us or we really need them. In my opinion, we can’t talk about an easy life without mobile phone. In the first place, as their reason to be invented, we can connect with other people whenever and wherever we want. We can send messages to people and sometimes it can be very important. Especially at deathlines your saviors are mobile phones. Furthermore, as technology is improved, we can do more than just sending messages or talking with someone with mobile phones. We can save our files, listen music and we can connect to internet. We can receive and share a lot of things. And mobile phones’ cameras are very improved, we can catch very good scenes from life†¦ Nevertheles, there are so many people who say that mobile phones are making our lifes â€Å"short†. I mean mobile phones have a weak point: Radition. As many doctors say, mobile phones spread radition, which can be very dangerous for human life. Also, people say that mobile phones kill face to face relationship, basically people do not go to see their relatives, just call them. All in all, despite their weak points, mobile phones are making the life easier. I believe in future radition problem will be solved and mobiles phones will be exactly safe. And we have not to forget this: People make inventions good or bad†¦

Forensic Psychology: Fitness for Duty Evaluation

The nature of fitness-for-duty evaluations is different from other psychological services in that they involve a mandatory referral to the psychologist and fitness Information Is communicated to the department Thus, specific issues of psychologist training and knowledge are crucial. Fitness for duty evaluation Police Psychologists play substantial roles In the employment and maintenance of law enforcement. A main role the psychologist plays is in the area of psychological assessment.The Fitness for duty evaluation (FED) assesses and evaluates a police officer's personality, psychology, intelligence, and overall fit for the line of work. This type of assessment Is also frequently conducted through pre-employment psychological screenings. This paper briefly addresses the pre;employment psychological screening. However, the primary focus is on the forensic psychologist's role as it applies to the FED. Pre-employment psychological screenings are designed to Identify unsuitable police can didates.Testing has become more complex over the years in order to detect Issues not easily identified In earlier standard testing. (Derrick & Chaplain, 2006). Several tests, such as the Minnesota Multiphase Personality Inventory (IMP) and the Inlaid Personality Inventory (PUPIL have become more utilized for this purpose over the years . Research has established that these tests, particularly the PIP, tend to be successful In predicting negative indicators for aspects such as officer performance after training (Singing, Schumacher, Gardner, &Chaplin, 1995).It has also been found that The Pl and IMP have also proven effective in detecting dishonest test answers. Importantly, it has been suggested the test detects Is best at Identifying unsophisticated deceivers while superior ones are more successful In cheating the tests (Forum &: stock, Tests such as the NEO Personality Inventory-Revised (NEO PI-R) is 993). Frequently used as a predict recruits that will perform well once on the job (Derrick & Callahan, 2006).Other research (Derrick & Callahan, 2006) suggests that the NEO PI-R Is able to foresee which recruits will perform well as officers. Some experts also believe that the NEO PI-R may be utilized in recognizing weaknesses in cleared emcee candidates Ana teen strengthening tense areas. Thanes-Tort-AU evaluations (Fades) are often in response to an officer's display of some form of questionable behavior. These behaviors may include aspects such as stress, excessive force, substance abuse, psychological disorders, depression, or family problems.The evaluation is conducted in order to determine several key factors. These include the decision as to if the officer should continue at present duty level, if treatment or intervention is needed, or if Job task modifications are necessary. The assessment typically comprises a review of the officer's records. Aspects of the record such as awards, commendations, and reprimands are measured. Additionally, individual sessions with the officer are often conducted. Interviews with family are often conducted as well.Lastly, a medical examination is frequently recommended to establish or rule out other issues affecting the officer (Bartok & Bartok, 2008) In addition to use for recruitment, Psychological tests such as The Operational Police Stress Questionnaire (Soup) and the Organizational Police Stress Questionnaire (SQ-Org) are frequently utilized to in both recruitment and to measure stress levels in active duty officers. (Macrame & Thompson, 2006). Duty-related stress is measured by the SQ-Pop and the SQ. Org measures stress that is caused from the actual law enforcement organization.The tests were designed in this way due to data that has established that these two groups are the main stress generating areas for officers. The role of the forensic psychologist as it pertains to FED is of interest to this student for several reasons. First of all, research has established that psychological servi ces play a vital role throughout law enforcement agencies. Law enforcement officials have begun to recognize and acknowledge the need for psychological services designed to deal with the unique culture among police officers. Another reason of interest is the value in psychological testing.Psychological tests can be used to assist in recruit selection as well as stress testing for current officers. Furthermore, the creation of additional and improved tools as a result of developing research and development for the purpose of improving law enforcement organizations is exciting. â€Å"Psychologists provide services, teach, and conduct research with populations and in areas only within the boundaries of their competence, based on their education, training, supervised experience, consultation, study, or professional experience† (PAP, 2002, p. 1063; Standard 2. AAA Boundaries of Competence).

Management Essay Example | Topics and Well Written Essays - 500 words - 15

Management - Essay Example As the Plant Manager and with my style of leadership, I am confident that this can be improved and the issues among the management and the employees can be sorted out in an amicable manner. One of my biggest strengths is the ability to negotiate and to create a working environment where the employees and management can work in accordance with each other. The need for a sensitive, understanding, and a good negotiator will assist in solving the current issue. As the plant manager, my aim is to ensure that the change process within the organization is as smooth as possible and it has a complete win – win situation for both sides, i.e. employees and management. The next weekly managers meeting could bring out the implementation of a knowledge management system within the organization along with managers being made responsible to let the employees know of the current changes and plans of the management. This will allow the employees to be sure that the dealings and changes are all transparent and the employees will have a basic idea of what can be expected. Also, the development of the knowledge management systems will allow the employees to manage and leverage information and knowledge within the organization so as to improve decision-making and gain competitive advantage. In addition, knowledge management activities have tried to capture the tacit knowledge that people carry around with them, what they learn and observe from experience rather than what is explicitly stated in different forms. People have to be recognized as valuable assets and is much more than merely capturing data or manipulating it to obtain information. Managing intellectual capital requires a change in mindset. Use of this along with being transformational leaders will help the company grow to a great extent and will reduce the employee issues. This type of leadership is a case where the one or more people together with the others

How Bureaucracy stands in the way Essay Example | Topics and Well Written Essays - 250 words

How Bureaucracy stands in the way - Essay Example Teachers have limited access to technology, instructional resources, materials which aid them in teaching the students. Teaching curriculums in schools remain not fit for the students because teachers don’t have access to engaging curriculums which reaches the international academic requirements (The Broad Foundation, 2013). Inadequate students’ mentors and master teachers also contribute to failure of education. Teachers are not free to reach their heads as well as the students due to bureaucracy. Less attention to students’ needs and complaints is also very common in many schools. The school committee focuses mostly on time spending meetings, struggle for leadership and setting of policies benefiting themselves. In all these undertakings what is affecting the teachers and students is never discussed therefore the low academic achievements. The labor laws and agreements prevent the board members from directly communicating to teachers and students and therefore their problems are never addressed on. In the school systems, the issue of accountability brings a lot of problems as there is conflict of who is responsible of this or that (The Broad Foundation,

Outline the Arguments for and against Private Equity Investment Essay

Outline the Arguments for and against Private Equity Investment - Essay Example 120). In most cases, private equity is driven by the opportunity to earn high returns from a company. Private equity funds mainly come from the private market but private equity firms can invest the funds in both the public and private companies. It is important to note that when the investment is made in a public company, the company becomes private because private investors take control of the company they have invested their money. The market for private equity has evolved significantly in the past one or two decades. This is driven by the fact that a majority of investors have identified good opportunities that reward very high returns in the private equity market. Research studies reckon that the number of expensive buyouts has been increasing every year with investors increasing the size of their investments in the private equity market. The growth of the private equity market has led to a number of concerns regarding its sustainability in the long run. However, one debate that has continued to dominate the financial market is whether private equity is a desirable investment or not. This paper sets to discuss the pros and cons associated with private equity in terms of improving company performance and benefiting the economy. Pros (1) Improving Company Performance The performance of a company is determined by a number of factors including professionalism and the use of technology. This therefore implies that a successful organization should have the best employees in terms of professionalism and also posses the most modern technologies. It is difficult for an organization to acquire the two in a situation where money is a constraint and this is where private equity comes to play an important role. Private equity ensures that investors acquire a company and place it among their portfolio. This is followed by the investors injecting funds into the operations of the company which brings along with it the concept of professionalism. Whenever an organization h as been acquired by private investors, they tend to bring new practices and this includes new people and business experience. This is motivated by the fact that private investors are driven by the desire to record very high returns from their investment into an acquired company. They would therefore spend a lot of capital in acquiring competent managers that will record high returns. When a company sales a portion of its shareholding to private investors, there results in the injection of funds which eventually improves cash reserves (Gopalakrishnan, Scillitoe, & Santoro, M., 2008, p. 1356). The company is therefore in a good position to use the invested funds to accelerate its development projects. A case in point is the takeover of Sicomed by Zentiva. Sicomed is located in Romania whereas Zentiva is located in Czech Republic. There are a number of advantages resulting from the private acquisition of Sicomed by Zentiva. The main advantage of the private equity is that there was res tructuring of and the redevelopment of the technological infrastructure of Sicomed. There was also the restructuring and redesigning of the company’s working environment starting from the management level down to the subordinate level. This can be viewed as a complete overhaul of the organizational structure of Sicomed. Sicomed used the private equity funds in acquiring new lines of production that replaced the old ones and this

To what extent are class, racial and gender inequalities inter-related Essay

To what extent are class, racial and gender inequalities inter-related (in the UK) - Essay Example Researching wealth enables us to move beyond the snapshot picture of short-term gendered economic inequality that we obtain when we analyze wages and onto exploring the longer term buildup of gendered economic inequities. In this way, the intensity of the economic disadvantage women face can be better revealed and its implications better analyzed. Gender is a key variable in the analysis of inequalities in wealth and is the focus of this article. Yet the sociological and economic literatures on womens and mens economic positions reveal an increasing focus on other, non-gendered, social differences. Paying more attention to these other social divisions’ means that we are able to develop a fuller understanding of the picture of economic advantage and disadvantage in contemporary society. In the 2002 special issue of Feminist Economics devoted to theorizing gender, caste, race, and class, Rose M. Brewer, Cecilia A. Conrad, and Mary C. King (2002, 6) lamented the fact that much of the research published in the journal has centered purely on gender and, in so doing, has neglected the ways in which gender is shaped by other divisions. Examining only what unites women and separates them from men passes over major, significant divisions such as race and class that have ramifications for understanding the experiences of different groups of women and men in society. Put simply, as bell hooks (2000: 19) asked in her well-known critique of the feminist call for equality with men: [S]ince men are not equal in a white, supremacist, patriarchal class structure, which men do women want to be equal to? The attention that is now being paid to class, race, and other divisions, alongside gender, reflects the impact of an increasingly sophisticated theorizing of social divisions that has raised two pertinent issues for our understanding of inequalities in society. First, one of the core characteristics of a

Recruitment and selection for an IT manager&#8207 Essay

Recruitment and selection for an IT manager‏ - Essay Example It has once been said that the human resource in an organization can either make or destroy the organization. If the people factor of an organization is well managed then success is evident and the opposite is also true. The human resource department has the responsibility of hiring and firing employees, paying, controlling, disciplining and awarding employees (Williams, 2001). The department controls and manages the people factor in an organization by setting policies that regulate and direct the human resource. These policies often have a regal implication. The implication may be skewed to the positive thereby enabling the hiring and maintenance of an efficient workforce. However, the policies may be skewed to the negative thereby posing a potent legal risk for the organization. This paper seeks to highlight the implication of human resource policies that rely on positive action as a means of means of recruitment and selection (Kay & Banfield, 2008). Human resource policies may be construed to refer to the set of systematic codified decisions institutionalized by and organization to aid in the administration of the human factor in the organization. The policies also aid in the management of performance, management of employee relations and the human resource planning function. ... Employee expectations of the company Company expectations of the employees Nature of the organization The working of policy and procedure in the organization Acceptable and unacceptable behavior Penalties and repercussions of unacceptable behavior The organization therefore uses these policies to hire workforce. The policies differ from one organization top another. The hiring process starts from the advertisement of the vacancy to the preferred candidate being given the letter of appointment (Transit Cooperative Research Program et al, 2002). Using the policies, each organization has its individual strategy that it uses to hire the best and highly competent workers. This paper seeks to highlight the recruitment and selection strategy that can be applied in the recruitment of an IT manager. Amongst a myriad of strategies, the in-house recruitment strategy is discussed and the entire process highlighted as well thereby showing its pros and cons. The paper will start with offering a background to the recruitment and selection strategy before submitting a critical review of recruitment and selection strategy i.e. the in-house recruitment strategy. 2.0 Background to the Recruitment and Selection Strategy The in-house recruitment strategy is often preferred by majority of the organizations. It often employed by the larger employers who prefer to carry out their own in-house recruitment (Williams, 2001). They do this using their human resource departments sometimes in coordination with recruitment agencies. In-house recruiters often advertise job positions that are vacant mostly on their official website or any other media

LEADERSHIP Essay Example | Topics and Well Written Essays - 1250 words - 1

LEADERSHIP - Essay Example The scenario is based on the situation where I, as a leader; having conflict with a nurse who does not want to be team player. Based on the scenario three different roles being stated above have been highlighted and discussed in a precise and logical manner. From the Observer’s Point of View Healthcare institutions require people driven by passion and compassion in order to serve the healthcare needs of people. In order to make them think like this, leadership plays an important and crucial role. Being operating as the leader in the healthcare center, it was my role to align sources and resources in a positive manner along with enhancing their capabilities and abilities to make them highly valuable in terms of rendering their services to the society and people. There were a number of people working in the healthcare center based in Los Angeles having different goals and objectives. The goals and objectives of the healthcare center was based on offering high quality healthcare services to the patients along with making them feel cared and better in every sense. The goals and objectives of the healthcare center were communicated to the employees working in the center. However, at times, there were some clashes in the personal and professional goals of employees working in the healthcare center. ... A number of administration related queries were going unheard affecting the functional and operational framework in a significant manner. Even other people in the administration department were observing her behaviour but did not say anything mainly because of his nature and behaviour. The situation became all the more annoying when the operational framework was getting severely affected. There frustrated patients adding to the woes of the healthcare center. The observation part was mainly based on offering chances to that person in order to learn from her mistakes. However, there were not any initiatives being taken by her showing her ill behaviour affecting the entire framework of the center. Based on the behaviour of that nurse, few others started to ignore their work and responsibilities considering the fact that I was not saying anything to the employees even though, their behaviour was not acceptable. The overall change in the behaviour of others along with the change in the be haviour of that nurse started affecting the entire organisational setup in a negative manner. Unprofessional approach started prevailing at the highest level and thus thwarting the overall prospect of the healthcare center growth and development. Within months, there were dissatisfied customers and irregular and unprofessional operational and functional activities that affected the overall growth of employees and the center. I later realised that being a leader, it is important to observe but it is also important to communicate based on the observations. Mere observations did not add any value to the employees and the healthcare center and thus was of no use. Moreover, it crippled the entire operational and functional framework in a negative manner

English class Essay Example | Topics and Well Written Essays - 1000 words

English class - Essay Example Schools can play an important role in educating children about violent crimes prevention. The violent crimes prevention programs gave to be offered to all level of schools. Some programs can be designed in such a way to influence particular age group children, while some can be included in the texts books to archive certain set of goals. Before the implementation of the violent crimes prevention programs, it should be important to justify the quality of the execution, how the programs are executed, what methods are involved in the execution of the crime prevention programs, what effects are expected from the programs, for how long the programs will remain valid, are the programs are focused to achieve short lived goals and how the programs impact the normal lives of the students. The programs are categorized according to the age groups of the student. The general programs are designed for the students with ages from 6 to 17. 3- I think that the increase juvenile crime rate cannot be associated with the schools only. The environment at home also influences the children to indulge in such activities that may harm the personality and behavior of the child. Schools do have a role in training and education children but the initial years the child spends at home may influence him to be violent or behave harshly. Schools are important in determining the needs of the students and impose the violent crime prevention methods according to the behavior of the majority of the students. However, educating the students at very early stage about behaviors will be a better method for the prevention of violent crimes. 4- The source very well explants the research conducted at various stages. The implementation of the programs will lessen the violent juvenile crime rates; however, environment may influence a juvenile to commit a violent crime but it is not such

Product Costing - Traditional Methods and Activity Based Costing case Essay

Product Costing - Traditional Methods and Activity Based Costing case assignment 5 accounting - Essay Example The proposed solution will prove to be very useful for the agricultural enterprises which mainly aim at employing management accounting techniques (Hicks). Considering the fact that the total ownership is focused on a particular crop which grows for a certain amount of time in a year, it is essential that the cost and profit centres are set up as they would provide the couple with a chance to make more accurate costing as well as improved pricing. This will also help the couple improve the profitability of the farms as well as ensure better management and more informed decision making for the farm. On the whole this will lead to more effective and efficient management of the farm. It is also important to note that the schematic will provide a chance for the developer to all the activities and also recognise the drivers which can be used effectively as the input values for the activity based costing systems. It is also important to note that including the cost and profit centres solutions will prove to be very beneficial for the company and will also permit the company to very effectively and accurately conduct the costing for the produces. Also the financial statements that have been provided are very helpful and beneficial for the farm to develop and design the management accounting systems and all reports effectively and efficiently. Since the proposed scheme of the relationship between the profit and cost centres are complex, it is essential to note that the possible scheme will prove to be very effective and will also be more beneficial than the basic provides (Beaulieu and Lakra). The fact that the cost centres provide support and assistance to each other has not been considered in the scheme and this leads to unrealistic solution. In a real world scenario, the cost centres will provide support and back up to each other and also in some cases to the profit centres. According to Business Dictionary Activity Based Costing, â€Å"Cost accounting approach

Cheating Is Wrong Essay Example for Free

Cheating Is Wrong Essay Why is it cheating? It is cheating because: * When you are given an assignment to write a paper for a class, you are being asked to write the paper. If the professor wanted to know what someone else thinks about the topic, she’d ask that other person, not you! * One purpose of assignments and exams in school is to honestly evaluate your knowledge and abilities. If you didn’t honestly demonstrate your knowledge and abilities, then the professor can’t honestly assess them. If the professor can’t honestly assess them, then the university or college is giving you an invalid credential. Once you have an invalid credential, you undermine the integrity of your alma matter (whose reputation upon which you depend for your livelihood) and you are falsely representing yourself, your knowledge and your abilities to prospective employers, graduate and professional schools. * You are lying when you turn in the paper with your name on it as if you were the only author. This makes you a liar, and a cheat. This is no different than if you had someone else take your driver’s test for you or did your job for you while you got paid. Why is cheating wrong? If you need to ask this, you’ve got bigger problems than I can solve. Cheating is wrong because it creates a distrustful community and world – once we can’t trust each other, your doctor, your accountant, your grocery store clerk, and so on, we will have to move into a complete police state. Constant monitoring. No privacy. No freedom. You are entrusted to do your assignments honestly and with integrity, this means always acknowledging the help you receive from others. With trust comes great responsibility. You are responsible for your own integrity. You are responsible for NOT being a cheater.

Societal Trends Affect Employment Business Essay

Societal Trends Affect Employment Business Essay HRP is the process by which an organization ensures that it has the right number and kinds of people, at the right places, at the right time and that these people are capable of performing their tasks effectively and efficiently. This helps the organization to achieve its overall objectives. Two major ways in which societal trends affect employment is through consumer markets, which affect the demand for goods and services, and labour markets, which affect the supply of people needed to produce goods and services. Maintaining a flexible workforce is the major challenge of the HR department and HRP helps it handle this challenge. HRP is done at different levels corporate, intermediate, and operations levels and for short-term activities. A proper human resource planning exercise should utilize the inputs of all the departments in the organization and enjoy the support of the top management. A human resource professional would be better equipped for human resource planning if he has a good understanding of the market dynamics, changes in the economy,organizational processes and technological developments. The process of HRP involves three key steps assessing and making an inventory of the current human resources, forecasting the organizations human resource needs and matching the demand and supply of human resources. Forecasting the overall human resource requirements involves studying the factors affecting the supply and estimating the increase or decrease in the external and internal supply of human resources. New hires, transfers-in, individuals returning from leave etc. increase the internal supply of human resources, while retirements, dismissals, transfers-out of the unit, lay-off, voluntary quits, sabbaticals, prolonged illness, and deaths reduce the supply. Part 1 Strategic importance or current, future anticipated HR Requirement Strategies concerns for hiring people at time of requirement and laying them off when they are not required. This strategy argument distinguish between personnel and the human resources. Human Resource Requirement is to control labour costs, looking for the talented labours or employees, making informed business decisions and assessing the future market risks. The important work of the HR people is too place right people for the right job at a right time and with the right price which an organization can afford because the employees are the main assets of the organization. H.R people plans that what the organization will need with his employees and those employees can meet the needs or the target of an organizations. The major problem now is faced by the H.R people is that this may create the gap between the organizations demand and the availability of the workforce supply, the organization is going to develop new strategies or approaches to close these gaps. Strategies as per the H.R Requirements Environment Scan Environment Scanning is a form of business intelligence. If the environment of the organization is in good, then it is easy for the new worker to mix up with the environment of the work, and it is going to help the organization that the employee or worker is giving his/her fullest working skills. Current Workforce Profile Current State is a profile of the demand and supply factors both internally and externally of the workforce the organization has today. Future Workforce View H.R people look towards the future organization that what all the requirements they need for the organization, what all the demand of the market, what sought of trend is going to be there, what will be the requirement of the employees at what price or the requirement of some other resources which may help to improve in the workforce in future and creates much better Working Environment of an organization. As well thinking about the Quantitative and Qualitative of the product and as well as for the employees.(It may be Internal or External demand and supply) Closing the Gaps The major work of the H.R people is to close gaps between the management and the employees, so that the easy flow of working can be there which will help to the organization for achieving its goals. H.R people work is to motivate the workers and employees at time of they needed, it can be in terms of money or as per the requirement of the employee or worker which an organization can easily provide while looking to the past performance of the employee. There are other things which an organization required to close those gaps, those are Resourcing, Learning and Development, Remuneration, Industrial Relations, Recruitment, Retention, Knowledge Management, Job design. HR Planning impacts on the Strategic Plan Integrating human resource management strategies and systems to achieve the overall mission, strategies, and success of the firm while meeting the needs of employees and stakeholders. (Source: Herman Schwind, Hari Das and Terry Wagar, Human Resource Management: A Strategic Approach) As per the HR plan for the Strategic Plans it may Positive or Negative too for an organizations, but we are going to discussed on the positive side of the impacts on the strategic plan. Strategy Development Develop strategies for workforce transition. -List specific goals to address workforce competency gaps or surpluses. -Changes in organizational structure -Succession planning -Retention programs -Recruitment plans -Career development programs -Leadership development -Organizational training and employee development. These are the developments which are going to impact on the organization with the help of HR planning in the strategic plan, these plans may be for the future or the current plans as per the requirements of the organization. Part 2 Human resources are the participants as also the beneficiaries of economic development process. In that, human resources figure on the demand as well as the supply side of production of goods and services in the economy. On the demand side, goods and services produced are used by the human beings to alleviate poverty, improve health, generate better living conditions, enhance general educational levels and provide better facilities for training. Utilisation of goods and services thus leads to an improvement of quality of human resources. On the supply side, human resources and capital form essential ingredients of production systems which transform natural and physical resources into goods and services. Complementarity between human resources and capital is so close that optimal increases in output and hence optimal economic growth is not possible through increases in one of them either human resources or capital at the cost of the other.Some growth of course can be had from the increase in more conventional capital even though the labour that is available is lacking both in skill and knowledge. But the rate of growth will be seriously limited. It simply is not possible to have the fruits of modern agriculture and the abundance of modern industry without making large investments in human beings . There is an optimal ratio of human resources to capital which has to be maintained to reach the attainable rate of economic growth. In this Unit we will take into account the two dimensions of human resources: Quantity and Quality in context of HRP in general and also in tourism. Quantitative and Qualitative on the basis of legal requirement of Human Resource Planning Human being is looked as productive power which is one of the part of the population of an economy and another one the human being those are without any productive power. Population Population of a country, in a generic sense, is taken as constituting the totality of all human beings of the country. The concept of population, viewed in this manner, appears to be very simple. However, in reality, the definitions used vary not only from country to country but even within a country depending on the purpose of enquiry. Broadly, the definitions of population used may be categorised into de facto and de ju re. Human resources being an integral part of population, the growth of human resources is depend on the growth of population. Population growth is measure by three factors: population structure, migration and population policies. Age Composition Age composition means dividing the population by age groups, usually five year age groups. At some point of time it shows the results of the past trends in mortality and in fertility. In the computation rate of growth of population, future births are usually computed by applying five year age specific fertility rates to the women of child bearing age (10 to 49 years) at the midpoint of each five-years time interval. It is useful in analysing and in computing of the labour supply. Normally the active age-group is being considered to be 15 to 65 years. Migration Another factor which causes changes in population is the net migration. If the net migration is positive, the population rise at a rate faster than the indicated by natural growth. If the net migration is negative then it causes decline in the rate of growth indicated by the natural growth. If population changes then it doesnt cause changes as such in the human resources. Rather than change in the economical active component of population which affects the growth in the human resources. In terms of economic activity classification, population may be divided into workers and non-workers. Workers are defined as a person who actively participate in the productive work by mentally or physically presence. It includes not only the actual work but also includes effective direction and supervision. The non workers is being categorised as : beggars, retired person, full-time students, infants and dependent doing no work, persons engaged in household duties, renters living on rent on an agricultural or non-agricultural royalty, vagrants and others with unspecified sources of income, inmates of penal, charitable and metal institutions, unemployed but available for work, and others. Labour force is that segment of population whose work is to produce goods and services demanded by the whole population they are known as economically active population also, Usually they are aged between 15-64 years. However, not everyone in the productive age-group is effectively in the labour force. According to the accepted definition, labour force comprises all persons of either sex who furnish the supply of labour available for the production of economic goods and services including:employers, employees, self-employed persons, and those engaged in family enterprises without pay. Education and Training Education and training is the most affective quality of the human resources in the terms of skills and knowledge. Educational labour demand is more than the uneducated labour in the market. Education and training serve both social and individuals ends. Education and Training affects on the culture and social for the up gradation of an individual. In other words training and education for the society means to take advantage of the technology which helps in the furthering technological progress. Depending on the methods of imparting knowledge and skills, education and training may be classified into two types: Formal and Informal. Formal education and training, which is imparted through schools and colleges, emphasises transfer of knowledge. Informal education and training such as on-the-job training and hereditary training lays stress on transfer of skills, i.e., practical application of knowledge. As far as development of education and training is concerned there are five choice areas which are critical: Choice between science and technology on the one hand, and on the other hand liberal and humanities. Choice between quality and quantity in education and training. Choice between level of education such as higher, secondary and primary education. Choice between market forces and incentives to attract people into some occupations. Choice between the aspirations of individuals and needs of the society. Health and Nutrition Health and nutrition status is one of the most important status for an human resource as significantly they contribute in building and maintaining a productive human ability as well as improving in the average expectation of life and a quality of life. There are three determinants of health status: Public sanitation, climate and availability of medical facilities. Peoples knowledge and understanding of health hygiene and nutrition. Education, health and nutrition are inter-linked and they complement each other in the process of human resources development. Equality of Opportunity Investments in human resources development do not always ensure proportionate development of all sections of population. In the absence of deliberate policy intervention, there are bound to be discriminations. We can say that there are three distinct forms of discriminations which are relevant to developing nations: Social discrimination may take either the form of sex discrimination or discrimination among different social groups or both. For example, a few years back the air hostesses of a particular airlines petitioned in the court because their retirement age was earlier than of their male counterparts. The court upheld their petition and now the retirement age of both male and female air hostesses is same. Economic discrimination takes place largely among groups of population belonging to different economic strata classified in terms of either income generating assets. Regional discrimination can be in the form of either discrimination between rural and urban population or discrimination among population belonging to different regions. These three forms of discriminations individually and/or jointly lead to inequality of opportunities of varying degree among different sections of population. Discrimination of any form causes differential access to education and training, and health and nutrition. This in turn leads to differences in quality and productivity of human resources belonging to different segments of the population with the privileged benefiting the most and under privileged being deprived of their due share in the development process. Opportunity costs of discrimination are very high, as it leads to many social and economic evils apart from retarding the pace of economic development. It has been demonstrated that the national output can be further expanded by improving the average level of productivity of each individual through appropriate social and economic policies directed towards equality to opportunity in the fields of education and health. Tourism has long been recognised as a tool for economic growth and development. However, it can be beneficial to the host economies when it creates jobs for the locals. Here qualitative dimensions of HRD become an important factor for education and training of local population as per the requirements of responsible tourism development. The dimensions, attributes and distribution of population the product of whose labour adds to national wealth constitute human resources. They are thus, the participants and beneficiaries of economic development. The demographic profile, migration and mobility and participation patterns in economic activity determine the quantitative aspects of actual and potential human resources. Investments in education and training, health and nutrition, and social welfare and quality promote quality of human resources through enhanced labour productivity. While quantitative and qualitative dimensions only regulate supply of human resources, the other aspect of human resources planning namely the demand for human resources crucially depends on the functioning and flexibility of labour markets. Labour market analysis is a principal instrument of human resources planning, as it helps identify skill shortages and also enables a diagnosis of market failure to match labour supply with demand. To facilitate labour market analysis, there is a need for a comprehensive and regularly updated labour market information system. The variables for determining the quantitative and qualitative dimension of human resource planning are: Quantitative Population policy, Population structure, Migration, and Labour force participation. Qualitative Education and training, Health and nutrition, and Equality of opportunity. These all are the points which directly or indirectly relates to the current legal requirements of the HR persons, which they had to consider while recruiting the people that what is going on in the market (in terms of population in there country, in terms of education and skills, health of the employee, age factors) Process for recruiting and selection of new staff The recruiting and selection of new staff is very sensitive because if HR people recruits any wrong person that can affect great loss to an organization and on the other hand if the recruitment is being done properly and HR people recruits right person for the right job then he/she will be useful or profitable for an organisation as well as the person who can achieve the targets of an organisation. Recruitment process can be done internally or externally that is online, telephonic, face to face interviews, exams related to the job profile. There are many ways for recruiting are as follows: Internal or External recruitment is being done. Successful Internal Recruitment. Referral Recruitment. Opening Job Position. HRM role at job interview. The attractive internal or external job poster. External Recruitment. ~ External Recruitment Success factors. ~ External Recruitment Channels. ~ Corporate website as a external recruitment job positioning tool. ~ External Recruitment Process Key Issues. ~ External Recruitment: Recruitment Agencies. ~ Setting KPIs for recruiting agencies. ~ Direct Search: The premiere external recruitment service. ~ Job Market Analysis. ~ Basic External Recruitment Measures. ~ Job website based external recruitment. ~ External Recruitment Competitive Advantage. General Recruitment ~ SWOT Analysis ~ Recruitment sources ~ Recruitment marketing ~ What is War for Talents? ~ Recruitment Strategy ~ Recruitment Strategy of differentiate ~ Recruitment Process Future ~ Recruitment Process Key Issues ~ Defining recruitment strategy ~ Best Performing Recruitment Source ~ Cost of the Recruitment Internal Recruitment ~ Internal Recruitment Benefits ~ Internal Recruitment Process Weaknesses ~ Internal versus External Job Candidates ~ Right Internal Recruitment Job Posting Job Resume ~ Quick selection of Job Resumes in Graduates Campaigns ~ Job Resume Components to Observe The Job Interview ~ Job Interview Role ~ Job Interview Preparation ~ HRM Job Interview Questions Recruitment Process Design and Developments ~ What to find out before recruitment process design? ~ Designing Recruitment Process: Recruitment Measures ~ Simple Recruitment Process wins ~ Main Recruitment Process steps ~ Recruitment Analysis ~ Recruitment Process Outsourcing [(http://hrmadvice.com/hrmadvice/hr-processes/recruitment-and-selection.html) HRM Advice,  © 2008 HRM advice] Main steps for the recruitment process are as follows:- Job Design Opening Job position. Collecting job resumes. Pre-selection of job resumes Job Interviews Job Offer [(http://hrmadvice.com/hrmadvice/hr-processes/recruitment-and-selection/recruitment-process-design-and-development/main-recruitment-process-steps.html) HRM Advice,  © 2008 HRM advice ] Part 3 The effects of the organisation environment on staff The organisation environment is being created by the organisation members itself therefore, the organisation environment effects on the staff and labour too, this includes in the internal environment of the organisation. If any of the staff is not working properly in any of the department then, it creates bad environment in the organisation, if that particular person is been not checked by his/her seniors, then while looking that particular person others also became lazy which is not good for an organisation, it may lead to the failure to achieve the goals and targets of an organisation. As some one had rightly said that, in bunch of apple if any of the apple is spoiled and it has been not throne then it spoils the whole bunch. The organisation environment effects the staff to do not achieve the organisation goals when the organisation is not providing the affective raw material to work out like the machinery, the area where the employees are going to work out, raw material are not available at the time of requirement, these all are the hindrance while achieving any goal of an organisation. There are many ways which effects the organisation environment are as follows: Person and Knowledge People those are working in an organization they should be correct skilled or knowledge people for the correct work, the age of the people affects the outcome of the work and in an department the mix people should be included as the experience people with the new people. Materials and Tools The quality and quantity of the input materials must be provided to an employees to easily work without wasting time on the collecting of materials e.g. pencil, scale, providing of the internet. The tools can be used for the labour people that the tools must working under the good condition if any requirement is there that should be told earlier to labour supervisor. Equipments The equipments must be up to the date and fit for the purpose. e.g. Assignment is being given the faculty and in the college no books are available for an particular assignment if it is available then the books are not in good condition to read out and understand it, therefore it is difficult to prepare a good and effective assignment, which leads to fail to achieve a goal. Employees motivation is also affects to an organisation, if the employees were not motivated properly at time of the motivation then it may lead to the failure of an organisation to achieve goals which affects to the environment of an organisation which affects to the other departments and at the end the environment affects on the productivity of an organisation which fails the whole process of an organisation. The Work life balance issue and the changing pattern of work practices 1) Meet needs of expansion / downsizing programmes. 2) Nature of present workforce in relation with Changing Environment helps to cope with changes in competitive forces, markets, technology, products and government regulations. 3) Cater to Future Personnel Needs. 4) Each Organisation needs personnel with necessary qualifications, skills, knowledge, experience aptitude. 5) Meet manpower shortages due to labour turnover. 6) Need for Replacement of Personnel -Replacing old, retired or disabled personnel. Shift in demand from ERP to internet programming has increased internet programmers assess staffing levels to avoid unnecessary costs. reduce delays in procuring staff. prevent shortage / excess of staff quantify job for producing product / service. comply with legal requirements determine future staff-mix quantify people positions required In organisational development, succession planning is the process of identifying and preparing suitable employees, through mentor, training and job rotation, to replace key personnel within an organisation if they leave. All employers need to consider the issue of succession planning to ensure that no part of the business is at risk should a particular member of staff leave the organisation. With good succession planning, employees are ready for new leadership roles as the need arises. Moreover, when someone leaves, a current employee is ready to step up to the plate. In addition, succession planning can help develop a diverse workforce, allowing decision makers to look at the future make-up of the organisation as a whole. Develop a succession plan for internal replacements, and if you will need to hire, think about the type of person or skills you will need so that if the situation arises you have already done some of the groundwork. In your succession plan you may wish to consider: staff interchange where employees swap jobs within the organisation in order to have experience in multiple positions; formal or informal mentor arrangements; coaching of staff; identification of suitable professional development activities for high-performing staff; making agreements to introduce flexible working arrangements; creating forward-thinking internal promotion policies; supporting staff to take increased responsibility; the allocation of higher-grade duties or assignments. Part 4 Process Steps There are four main grievance process steps: discovery, conciliation, internal review and arbitration. Discovery It means the date when the member raised any grievance against the any member or his/her senior, or it may be reasonably discovered, that particular circumstance leads to the grievance. Conciliation In this the grievance between faculty member and the board sitting in the lowest administrative is being tried to resolved as soon as possible, this is the informal effort before filing for the formal grievance. This is being assisted by a FA-appointed campus conciliator. Internal Review Hearing A informal meeting is being called by president, or the presidents designee. The president listens to the grievance, the responding administrator and their representatives as they address the allegations contained in a timely Notice of Grievance that has been filed with the District. The president writes an Internal Review Hearing decision regarding the Notice of Grievance allegations. Arbitration Hearing Before the formal hearing the arbitrator choose seven candidates from the list those are supplied by the State Conciliation Service. Both parties and all testimony as witnesses is under oath by Legal counsel. After reviewing evidence, testimony and argument briefs from both parties, the arbitrator renders a written decision that is binding on both parties. Discipline issues that result in dismissals Disciplinary and grievance procedures provide a clear and transparent framework to deal with difficulties which may arise as part of their working relationship from either the employers or employees perspective. Informal oral warning is given to the minor and not part of the formal disciplinary procedure. Formal oral warning Written warning or sometimes second time written warning. Final written warning Dismissal While given the previous warning there is effect and misconduct continues then we should move on to the next stages of the procedure. If misconduct is serious but falls short of the misconduct, then other options are transfer the worker to another job non payment of bonuses demotion Dismissal When the severest problem occurs then the dismissal is required. While giving warning it should be clear that the repetition of misconduct will be the dismissal. The dismissal can be done without giving any notice at time of the gross misconduct by the any person or pay in lieu of notice but we must try to follow the procedure. We can suspend a worker on a full pay but the investigation is being carried out. In employment contract the allowing provision of suspension is an good idea. The suspension should be made on the proper and reasonable cause and it should be used at the time of extreme and it shows that before we had consider the alternative procedure of transfer.(http://www.is4profit.com/business-advice/employment/handling-grievance-and-discipline-procedures/types-of-disciplinary-action.html , is4profit, copyright ©2000-2010 is4profit) The role of the Acas Code of Practice The Acas Code of Practice Disciplinary and Grievance Procedures was revised to reflect the removal of the statutory procedures and a new version came into force on 6 April 2009. CIPD endorses the Code. Following it is crucially important for employers: an employment tribunal will consider whether the employer has followed the Code and, if they have not, then the tribunal may adjust any awards made by up to 25% for unreasonable failure to comply. In situations where the trigger event occurs on or after 6 April 2009, an employment tribunal will consider whether the employer has followed the Acas Code and, if they have not, then the tribunal may adjust any awards made by up to 25% for unreasonable failure to comply. CIPD members can find out more on the content of the Code, the legal aspects of this topic and likely future developments from our FAQ on Discipline and grievances procedures in the Employment Law at Work area of our website. Disciplinary policy and practice Using the disciplinary process There are two main areas where a disciplinary system may be used: capability/performance and conduct. Capability/performance It happens that the performance of the employee is not up to the mark in the work place, at that time also the employer faces many difficulties and at that time employer can take some harsh steps against the employee. Many employers will have a specific capability procedure to deal with such matters and it is good that the employers deals with this issue without addressing formally, and when it arise, and the informal options are being exhausted and there is no alternative of it then the managers enter to the formal disciplinary or capability procedure. Situations where an individual is unable to do their job because of ill-health may also fall into this category. In these instances an employee should be dealt with sympathetically and offered support. However, unacceptable levels of absence could still result in the employer making use of warnings. Conduct If an employee behavior is continuously misconducting in sought of failure to follow reasonable instructions of the managem

An MBA Graduate Defined Essay -- essays research papers

An MBA Graduate Defined An MBA is a degree awarded to individuals who complete required coursework in the field of Management Science. The MBA title stands for Master of Business Administration and implies that the person holding the degree is qualified to hold a position in senior management within a firm. An MBA manager is similar to the captain of a ship. He is responsible for making decisions and plans about the firm and for controlling the firm’s employees. The goal of an MBA manager is to maximise the firm’s value through the use of the firm’s tangible and intangible assets. He maximises this value by obtaining the highest Profits possible. In the following discussion, I will examine how senior management in general and MBA graduates in particular can use the field of Managerial Accounting to make decisions/plan and control employees in order to maximise Profits. For clarity throughout this essay, senior managers and MBA graduates should be considered as one in the same. Managerial Accounting Defined Managerial Accounting is the process of using information systems to provide data to senior managers who then use this data for decision-making/planning and monitoring employee performance in order to maximise profits. The data that senior managers use is supplied by the Financial Accounting function. This information is used to improve the performance of the Marketing function, which generally provides the Revenue of the firm and the Operations function, which generally incurs most operating costs. Marketing and Operations are thus the functional areas which an MBA graduate is generally concerned. Managerial Accounting is vital to a business’s success because it quantifies a firm’s performance. By quantifying certain performance variables, senior management can carry out its two most important functions: 1) Decision-Making/Planning and 2) Controlling Employee Behaviour. The Theory of the Firm tells us that a business exists to maximise the value of equity investors have supplied. Profits result from decisions about what items to produce and sell (Marketing) and planning what inputs are necessary for this production and distribution activity (Operations). Value maximisation results from maximising Revenue and minimising Total Costs. In business, resources are always limited or finite. Therefore, they must be employed in the most economical and produc... ... Statement. Suppose senior management has noticed a decrease in profits for the lemon-lime soda the firm produces. By examining the Financial Accounting data they have found an unexpected increase in the cost of lime flavoring that is used because a supplier of the product has gone out of business. Here, an MBA manager must make a decision about alternative sources available for the flavoring input and as always look to buy it at a lower price. Once again, Financial Accounting data (cost information from the Income Statement) has been used by senior managers to solve a planning/decision-making problem within the Operations function. Summary In conclusion, Managerial Accounting is process MBA graduate managers can use to gain insight into planning/decision-making and employee control. The process involves examining Financial Accounting data and then applying that information to maximize Profits through the Marketing and Operations functions. Specifically, maximizing Revenue in Marketing and minimizing Costs Operationally. Managerial Accounting is scientific in its approach rather than intuitive and should be used by MBA graduates interested in maximizing the value of their firm.

Heaneys Poem Follower Essay -- Heaney Follower Essays

Heaney's Poem "Follower" Follower is a poem about the poets love and admiration for his father. It is also about the changes that occur between father and children as children move out from their parent’s shadow. In the first half of the poem the poet draws a vivid portrait of his father as he ploughs a field. The poet, as a young boy, follows his father as he goes about his work and, like most boys, he idolises his father and admires his great skill, ‘An expert. He would set the wing and fit the bright steel – pointed sock’. In the poem, Heaney looks up to his father in a physical sense, because he is so much smaller than his father, but he also looks up to him in a metaphorical sense. This is made clear by the poet’s careful choice of words. An example of this is in the lines, ‘His eye narrowed and angled at the ground, mapping the furrows exactly.’ These words effectively suggests his father’s skill and precision. We are also told that young Heaney ‘stumbled in his hob – nailed wake,’ which brings to our mind a picture of the ploughman’s heavy boots, the carefully ploughed furrow and the child’s clumsy enthusiasm. The poet uses onomatopoeic words to capture the details of his father as he works the plough. At the end of the first stanza he describes him leading the team of plough-horses, instructing them with his â€Å"clicking tongue†. In the second stanza his father guides the horses with â€Å"a single pluck Of Rains†. It is interesting that the onomatopoeia here emphasises the great skill with which the poet’s father controls and guides his horses. It shows again his â€Å"expertise† and ease with the animals as he ploughs the field into furrowed lines. In the second half of the poem, the focus shifts... ... burst" shows growth and reproduction. Heaney's school teacher, Ms Walls, is hiding the reality of reproduction from the young children as they are not yet ready to accept the reality of the situation. He is disgusted at the thought of reproduction because he sees things through the surrealistic eyes of a child because of the stage he is at. He isn't ready to accept sex. He can't rationalise. Puberty makes him feel guilty. In the end he runs away, "I sickened, turned and ran", which shows that he has not fully grown up. In this poem, Heaney uses terms we do not expect to see in poetry, and presents nature as the very opposite of beautiful. Heaney shows how children are very ingenuous and naà ¯ve and see the world as being very pure and wholesome just as it is in their imagination. He also shows that there is a transformation from childhood to adult hood.

Do the Right Thing Scene Analysis Essay -- Film Analysis

Do the Right Thing is a dramatic comedic film that was directed by Spike Lee. The movie was released in 1989. Lee served in three capacities for the film: writer, director and producer of the movie, Ernest Dickenson was the cinematographer and Barry Alexander Brown was the film’s editor. For this film, Lee garnered together some notable actors and actresses, including Ruby Dee and Ossie Davis, Rosie Perez, Samuel L. Jackson, John Tuturro and Martin Lawrence. The setting of the movie is in Bedford-Stuyvesant; which is a neighborhood in Brooklyn, New York. This particular neighborhood is made up of several ethnic groups that include African Americas, Italians, Koreans, and Puerto Ricans. The movie takes place on a particularly hot day during the summer time. The extreme heat causes tensions between the different races in the neighborhood. In this paper, I will attempt to show how mise-en-scà ¨ne, camera work, editing, and sound are used to convey â€Å"explicit† an d â€Å"implicit† meaning in one scene in Do the Right Thing. The scene that I will be analyzing takes place towards the end of the movie in which all the racial tensions that were boiling over erupted like a volcano and spewed out. This particular scene is about five minutes in length and is composed of about 25 shots. It takes place at the end of the day after Sal’s Famous Pizzeria has closed. We see that the pizzeria is closed and Sal is having a conversation with his sons Vito and Pino about him wanting to change the name of his store to Sal and Son’s Pizzeria. He also tells Mookie, â€Å"You are like a son to me.† The suddenly we here banging on the door, it’s the neighborhood kids wanting to get a slice of pizza. Although the pizzeria is closed, Sal tells a reluctant Mookie... ...xt shot we observe them on the outside, for this Brown uses a straight cut rather than a jump cut to promote continuity into the next scene. All the scenes in the movie including this one take places in chronological order in a linear fashion. The editor also uses reverse angle cutting as well. In the end, this particular scene of Do Right Thing, has both implicit and explicit meanings. Work Cited Do the Right Thing. Dir. Spike Lee. Perf. Danny Aiello, John Turturro, Giancarlo Esposito, Martin Lawrence, Bill Nunn, Richard Edson, Roger Guenveur Smith and Spike Lee. Forty Acres and a Mule Filmworks.1989. Streaming (Netflix) â€Å"Do the Right Thing.† IMBD.com. Internet Movie Database, n.d. Web. 23 Apr. 2011. Stanley, Robert H. The Movie Idiom: Film as a Popular Art Form. Illinois: Waveland Press, Inc. 2011. Print

Adidas Is One of the Largest Companies in the Sporting

ADIDAS MARKETING COMMUNICATIONS EFFECTIENESS ADIDAS MARKETING COMMUNICATIONS EFFECTIVENESS TABLE OF CONTENT 1. Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 2. Introduction 2. 1 Adidas Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 2. 2 Europe sports equipment market overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4, 5, 6 3. Situtational Analysis 3. 1 PESTEL Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7, 8 3. 2 Porter’s Five Forces Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 3. 3 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10, 11 4. Consumer Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12, 13 5. Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 6. Communications Mix 6. 1 Sports sponsorship†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15, 16 . 2 Celebrity endorsement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 16, 17 6. 3 Product placements†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 7. Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 8. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 9. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 1. Executive summary| This report will measure the effectiveness of Adidas’s advertising campaign. To achieve this goal this report will go through the French market analyse and the target consumers. Moreover, SWOT, PESTEL and Porter’s Five Forces analysis demonstrate the different opportunities in future for Adidas and the multiple factors influencing the sports equipment industry.Adidas is one the leading company in the sports equipment industry (with Nike, Reebok†¦), recognizable with its three bands, and since few years he is launching very effective campaigns. This effectiveness it’s due to the celebrity endorsement. This report will be introduced by the introduction of the overview of Adidas’s market and secondly the sport equipment market in general. 2. Introduction| 2. 1 Adidas Overview Adidas is one of the largest companies in the sporting goods industry. The group has divided its operating activities by major brand into three divisions: Adidas, Reebok and TaylorMade-Adidas Golf.The group operates through more than 170 subsidiaries in Europe, the US and Asia, each focusing on a particular market or part of the manufacturing process. After the financial crisis of 2008 and economic difficulties of 2009, Adidas came back strongly in 2010 and can show an excellent year. The Group generated a record â‚ ¬ 12 billion in sales, a growth of 9%, clearly outpacing his major competitors. 2. 2 Europe sports equipment market overview Adidas offers sports equipment for all sports. It provides footwear and apparel for each sport (cricket, football, running etc)England cricket team, sponsor Adidas R. Madrid football team, sponsor Adidas As we can see in the table 1, in Europe the sports equipment market grew by 2. 1% in 2011 to reach a value of â‚ ¬13. 9 billion (Marketline 2012). And according to recent figures this growth will continue to increase, for more than 10% between 2011 and 2016 (Marketline, 2012). Table 1: EUROPE SPORT EQUIPMENT MARKET FIGURES| Year| â‚ ¬ Billion| % Growth| 2007| 12. 7| | 2008| 13. 1| 3. 1| 2009| 13. 3| 1. 9| 2010| 13. 6| 2. 0| 2012| 13. 9| 2. 1| Source: MarketlineThe graph above clearly demonstrates that the French market is the most important as far as the sport equipment market is concerned, with a total value of â‚ ¬3. 7 billion in 2011. The German and UK market, with respectively 18% (â‚ ¬3. 5 billion) and 18. 3% (â‚ ¬ 3. 5 billion) of the market share, follow it. And then comes the Italian and Spanish market (Marketline, 2012). These five markets cover more than 72% of the European sports equipment market. Source: Marketline The most valuable segment in this industry it’s clearly the ball sport equipment segment.Adidas is well presen t, as they make footballs for the World Cup, UEFA Euro and the Champions League. These three competitions are the most watched all around the world (715 millions people watched the 2006 World Cup Final). FIFA World Cup 2010 UEFA Euro 2012 Champions League 12/13 According to the graph the less valuables segments are racket sport equipment (9. 5%) and golf equipment (13. 6%). By adding both figures they are still inferior comparing to the ball sport equipment (25. 5%). 3. Situtational Analysis|As mentioned above this report will analyse the leading sports equipment market, in this case the French market. 3. 1 PESTEL Analysis Through this PESTEL analysis we will analyse which factors any company has to consider, while entering the French sports industry. POLITICAL: France is a highly centralized country; an elite group is dominating in the state and the corporation sectors. This situation persists despite attempts to decentralize power in last few years. Furthermore, according to the r ecent report â€Å"corruption is perceived to be widespread in French politics†. Datamonitor, 2011) ECONOMICAL: From 1999 to 2007 France’s exports share in eurozone felled by 16%, and French exports were of a value of $595 billion in 2010 (declined by 4. 6%). This will affect the prospects of the French economy in the near future. (Datamonitor, 2011) For a company like Adidas, which exports a lot to Asia with a total market of â‚ ¬2, 972 million in China and other Asian markets, it can effects their sales. (Marketline, 2012) SOCIAL: The French population is becoming aged. Indeed, more than 17% of the population have more than 65 years (Insee, 2012).The Government is expecting to allow 4% of the GDP to healthcare, pensions and dependency care related to the aged people. (Datamonitor, 2011) TECHNOLOGICAL: After the industrial age France is moving towards technological age. Indeed, we can see it by the number of patents deposited at the US Patent and Trademark Office ( USPTO), the figure reached 124,723 in 2010. (Datamonitor, 2011) In the other hand, the Government will withdraw the concept of Young Innovative Company, it will have is impact on the industrial growth and may reduce investments in the country. (Datamonitor, 2011) ENVIRONMENTAL:France was very active to prepare agreements on environmental protection and sustainable development and in the strengthening of international governance. In addition, with Norway, France initiated the Global Forest Partnership in 2010. (Datamonitor, 2011) But as the technological factors, the country is not encouraging and fulfilling his agreements. Indeed, last year France was assigned to the EU Court of Justice by the European Commission for its lack of attention in the industrial emissions regulations. The European Commission was telling that France has more than 60 factories that have not got environmental authorization of the EU. Datamonitor, 2011) LEGAL: Foreign investments increased by more than 20% co uple of years ago, 782 projects lead to nearly 32,000 job. Most of these projects were related to the renewable energy sector. In 2010, non-national companies based in France created two million jobs. Many of the government’s tax and labour reforms have been met with cynicism and public protests. The government may increase weekly working hours from 35 to 39 and abolish the wealth tax l'impot de solidarite sur la fortune. However, these moves will face public outrage and demonstration. 3. 2 Porter’s Five Forces AnalysisWe aim to measure an industry’s attractiveness and long-term profitability through Porter’s Five Forces analysis. Adidas and his competitor, as Nike, have reach to branch out in to retail after the industry of sports equipment has seen in recent years a great development of forward integration (as sportswear manufacturers). Despite the presence of major groups, in the French market of sports equipment, the market is still fragmented. Buyer power is becoming very strong, as there is a wide range of products available, and the existence of numbers of retailers and also the fact that some large firms have integrated forwards into retail.The expenses in sports equipment and apparel vary following the emergence of trends for particular sports. Another factor that influence purchases is the weather. It’s still possible to enter the French market by producing for example small quantities of custom-made golf and to have some economies of scales such as bulk buying. But, as seen in recent years the uninspiring revenue growth makes entry a less attractive for new entrants. The reliance on sales of sports equipment is reduced as many firms sell sports footwear and apparel in the French market. Rivalry is weakened as many large companies outsource their manufacturing. Marketline, 2012) Source: Marketline 3. 3 SWOT Analysis SWOT ANALYSIS| Strengths| Weaknesses| * Strong portfolio * Continuous research and development * Stro ng performance after 2010 FIFA World Cup * Worldwide presence | * Dependence on third party manufacturing * Unfunded postretirement obligations will impact cash flows adversely| Opportunities| Threats| * Reorganization to improve efficiency * Sponsoring major sports events * Global footwear market is growing| * Counterfeit products * Competition * Fluctuations of foreign currencies |Adidas has in his portfolio three brands, as follows: Adidas, Reebok and TaylorMade-adidas Golf. Adidas is well present all around the world, Reebok is improving day by day (for instance Thierry Henry is sponsored by Reebok), and TaylorMade-adidas Golf is the less known brand of his portfolio. Because of their policy to encourage research and development allows Adidas to come out with new and better products to face competition of Nike. As mentioned above Adidas makes football for major football competition and it benefits of the success of these competitions.After the establishment in the European and A merican markets, Adidas is targeting Asian market (total market of â‚ ¬2, 972 million in China and other Asian markets). (Marketline, 2012) As Adidas outsource 95% of his production to Asian country (32% of his suppliers are Chinese) it cannot control the quality of his product. Indeed, several products made in China have been recall by many US companies after the publication of the Consumer Product Safety Commission report. The company cannot tolerate a lack of quality in front of Nike, in order to keep market shares.The company provides retirements benefits to most of their employees. According to a recent report, the company planned pensions of â‚ ¬67 million but they reached â‚ ¬74 million, so an unfunded status of â‚ ¬7 million. (Marketline, 2012) In order to enhance its efficiency Adidas undertook reorganization. Indeed, the company moved to a function-related structure from a vertically integrated brand structure. Adidas has many agreements for sports events: * Au stralia Olympic Committee until 2016 * Japan Football Association until 2015 * Spanish Football Federation until 2018 * Argentine Football Association until 2022 FIFA World Cup 2014 * UEFA EURO 2016 * UEFA Champions League * 11 year global agreements with the NBA (official sponsor NBA, Women’s NBA and the NBA Development League) These events will help the company to en enhance its brand image and awareness among customers and also to strength its profitability. The global footwear market, not only the European market, has shown a growth in recent years. According to Datamonitor, the global footwear market grew by 2. 6% in 2009 to reach a value of $196. 3 billion. Footwear, clothing, accessories and sportswear are the largest segments, accounting for 67. % of the market's total value. Market’s forecast will reach the value of $230. 8 billion by 2014, representing an increase of 17. 6% from 2009. (Marketline, 2012) With the development of Asian countries, and the outsour cing of manufacturing of western companies in these countries, the counterfeit has increased and it’s a reel threat for companies. Adidas his facing competition of big companies, we identify as Adidas main competitors Nike, Puma, Callaway Golf Company and New Balance. As last threat we see the fluctuations of foreign currencies.For instance, in India a brand like Adidas is for the high-class society otherwise they cannot afford a football shirt, which cost about 60?. (Marketline, 2012) 4. Consumer Analysis| CONSUMER SEGMENTATION BASES| Behavioural| Demographic| * User status * Usage rate * Usage occasion * Brand loyalty * Benefits sought | * Income * Age * Sex * Race * Family| Psychographic| Geographic | * Values * Opinions * Attitudes Activities * Lifestyle| * International * Regional| This table shows the consumer segmentation bases that any company can use.They are usually the same regardless of the sector. Companies use segmentation in order to divid into groups’ c onsumers that have some characteristics and needs in common (Doole et al. , 2005). Hence, the company can attract easily those groups with specifics products. As his main competitor, Nike, Adidas target particularly young and middle age that practice sport. Another category of Adidas’s consumers has made by teams’ supporters (Real Madrid sold 1. 4 million shirts, Goal. com). Furthermore, there is a turnover of â‚ ¬1. 2 billion in goods related to football (Reuters 2012).Because of is large portfolio the company attract different customer markets with each brand, for instance golf interested consumers with TaylorMade-adidas Golf. The following perceptual map shows the positioning of Adidas as a company offering high quality products for a High price. Foot Locker and K-Swiss try to attract people with a lower income, whereas Nike and Puma apply the same price-quality strategy than Adidas. The competitive advantage of Adidas in comparison to those two companies, howeve r, is its positive brand image. At least, in the decision-making units (D. M.U) we may be influence by friends, the press or by the company’s advertising. The person who buys, decides and uses is usually the same. 5. Marketing Objectives| As any company, which is not the leader in his sector, Adidas has as objective to try to extend his market shares and in long terms strategy to be the leader by a continuous research and development of innovation. Through these innovations steps Adidas can provide comprehensive solutions to his customers (Kotlet and Keller, 2009). One of the reasons of Adidas’s campaigns effectiveness is his brand awareness with his three bands logo.And also is slogan â€Å"Impossible is nothing†, outpace our limits; make the impossible possible. In a survey reported by SportsOne (2010), 98. 8% of the respondent pool aged 13 and up that purchased athletic footwear or apparel could associate at each one of the brand elements to the company name. And another key factor is the role of celebrity endorsement. Through this marketing tool fans can associate themselves to the celebrity and to the brand. 6. Communications Mix| In order to target a wide audience and to build its brand equity, Adidas uses several marketing communications tools.According to Duncan and Moriarty the brand delivers impressions, that can strengthen or weaken customers views of a company, on each contact it has with his customers. Kotler and Keller reinforce this as they said the shape and colour of the package, the product’s style and price, the store decor, the salesperson’s (dress and manner) communicates to buyers. 6. 1 Sports sponsorship Because they benefits of a large coverage, sports activities are more attractive to sponsors (Fill, 2011). Indeed, sport events are the most sponsored because: * They attract large audience * Simplistic measure of segmentation Events duration permits to be more visible As shown above Adidas’s mai n segment is football with a market share of 34% (Chazouilleres, 2010). Therefore, Adidas’s sponsorship with major football teams has been motivated because of â€Å"the attraction of large and specific target audiences with whom a degree of fit is considered to exist† (Fill, 2011). Amongst football teams we can mention clubs like Real Madrid (2nd largest fans group in world), Chelsea (6th); national teams as Argentina, Spain; and of course the sponsorships of major football competition for years (FIFA World Cup, Olympics†¦). |Sponsorship is one of the important parts of the communications mix because it allows companies to communicate without the clutter of advertising. Of all types of sponsorship sport has captioned most attention and money (Fill, 2011). 6. 2 Celebrity endorsement In particular, a celebrity endorser should have a high level of visibility and a rich set of potentially useful associations, judgements and feelings (McCracken, 1989). Therefore, cele brities can play a more strategic role for their brands, not only by endorsing a product but also helping to design, position and sell merchandise and services.In these last years Adidas has sponsored many famous football players as Zinedine Zidane, David Beckham. Nowadays the main celebrity endorsed by Adidas is definitely Lionel Messi. They aim to attract football fans, and Adidas launched couple of weeks ago special football shoes for Lionel Messi (AdiZero F50, with a computer chip inside). 6. 3 Product placements Another tool of the communications mix is the product placement. This tool consists of putting his products, usually, in movies. Adidas uses this media because it’s a â€Å"billion dollar market† (Scevak, 2001).But since a decade product placement is not only made in movies but in all types of TV shows (Steinberg and Vranica, 2004). Since the release of â€Å"Blades of Glory†, we know that figure skating without Adidas is simply not the truth. The m ain characters guide you through the whole movie. In 2007 Adidas was already present in â€Å"Norbit,† â€Å"Stomp the Yard† and â€Å"The Messengers†. 7. Recommendations| For the future Adidas should be more aware about his brand image. Outsourcing 98% of his production in Asian country can affect his brand image because of the poor quality these manufacturers offer.By outsourcing his production can damage is research and development, which cost a lot. These two things, innovation and lack of quality, don’t match. Adidas should handle it as soon as possible in order to extend his market shares and face the competition. The company should continue to sign celebrities as they currently do. The celebrity endorsement is the main key of the marketing campaigns. But Adidas should not only focus on football market (even if is reliable market). It shows that company depends a lot on it. If in the future the market goes down, Adidas can be heavily affects by this .An ultimate recommendation can be to reinforce his presence on social networks as its use is growing amongst the youth market. 8. Conclusion| In this report we gave an overview of Adidas and the European sports equipment market. And we remarked that Adidas is the leading group in football industry, and the 2nd in sports equipment industry (after Nike). Then the report focused on the French sports equipment market. We analysed the market through two analyses, as follows: PESTEL, Porter’s five forces; and we made the SWOT analysis for Adidas. Targeted consumer are analysed nd marketing objectives are given to know how Adidas approach these consumers. We choose three different tools – sports sponsorship, celebrity endorsement and product placement – in order to explain the communication strategy used by Adidas. Finally, recommendations are done on how, in future, Adidas can maintain his leading position in the football industry and how to extend market shares and how face the competition. 9. Bibliography| Marketline (2012) Industry Profile – Europe Sports Equipment Marketline (2012) Industry Profile – France Sports Equipment Datamonitor (2011) Country Analysis Report FranceDatamonitor (2011) Company Profile adidas AG Institut national de la statistique et des etudes economiques –Insee (2012) Bilan demographique SportsOne (2010) Doole, I. , Lancaster, P. and Lowe, R. (2005) Understanding and managing customers, Essex: FT Prentice Hall Kotler, P. and Keller, K. L. (2009) Marketing Management, 13th Edition, Pearson International Edition Duncan, T. and Moriarty, S. (2006) â€Å"How Integrated Marketing Communication’s ‘Touch Points’ can operationalize the service-dominant logic†, The Service-Dominant Logic of Marketing: Dialog, Debate, and DirectionsFill, C. (2011) Essentials of marketing communications, 1st Edition, Prentice Hall Steinberg, B. and Vranica, S. (2004) â€Å"Prime-Time TV’s N ew Guest Stars: Products†, Wall Street Journal, January 13, 2004 McCracken, G. (1989) â€Å"Who is the celebrity endorser? Cultural foundations of the endorsement process†, Journal of Consumer Research, December 1989, 16 Scevak, N. (2001) â€Å"The Evolution of Product Placement† Available URL: http://www. internetnews. com/bus-news/article. php/785431/The+Evolution+of +Product+Placement. htm